The target audience both female 70% and male 30% and targets an age between 17-24 years, many are students. The social classes I am targeting are C1C2. They are into the festival vibes and listen to a lot of music. They go for the latest trends which aren't designer labels, they like to party and socialise with others. They keep up to date with the media and aspire to travel, living their lives to the fullest. This audience is large enough to make my magazine financially successful, hopefully. They are easily influenced by advertising and are likely to respond well to suitable advertising in the magazine.
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